Automatically identify what people are naming – with smart normalisation that catches typos, abbreviations, and informal references.
Find out exactly which brands, products, people, or concepts your respondents are talking about. Key term extraction pulls every named entity from open-ended responses and normalises variations automatically — so “Tesco”, “tesco”, and “Tescos” all count as one. Perfect for competitive analysis, brand tracking, and understanding the specific items driving conversation in your data.