Data analysis tools for reporting, powered by AI and expertise

Purpose-built platforms and a consultancy layer – so your team gets faster insights without losing control of the methodology.

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Data analysis tools for reporting where you can discover themes, classify with codeframe, and conduct data analysis.

Our IntelligentAgenticHuman Led Market Research Solutions

Built by researchers, for researchers

TruStrata provides data analysis tools for reporting that are purpose-built for market research and insight teams working with complex data at scale. Our solutions combine analytical AI, intelligent automation, and transparent workflows to help teams move from raw data to confident insight with less friction.

Enables teams to run complex analysis using natural language while maintaining full visibility into the methods and outputs.
A TruStatMind dashboard showing interesting findings from data. One of TruStrata's data analysis tools for reporting.

Designed for high-stakes reporting, the platform automates data preparation, statistical testing, modelling, and reporting that reduces manual effort and turnaround time, acting as an AI agent for data analysis. Analysis that previously required days of specialist work can be completed in under an hour. 

TruStatMind supports validation and auditability at every step through a dedicated Trust Centre.

Automated data prep, stat testing, modelling & reporting
100/100
Structured validation & auditability at every step
100/100
Saves days of specialist work
100/100
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The analytical AI and agentic workflows, identifies themes, applies sentiment analysis, and enables conversational exploration of results.
A TruVerbtatim dashboard showing thematic analysis and discovered themes from data. One of TruStrata's data analysis tools for reporting.

Developed specifically for open ended responses, our approach delivers more meaningful, balanced results than off-the-shelf NLP solutions.

Verbatim coding that would typically take a researcher several days can be completed in minutes – with automatic PII removal, multi-label classification, and interactive crosstabs built in as standard.

Interrogate results by segment, demographic, or theme
100/100
Generate reporting outputs that integrate seamlessly
100/100
Turn days of work into minutes
100/100
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Unlike generic enterprise AI platforms, our technology is designed around research data, research language, and research accountability. Every analysis can be inspected, validated, and explained – ensuring results stand up to internal scrutiny and client challenge.

Alongside our technology, we offer a consultancy layer that supports onboarding, workflow design, and interpretation. This combination allows teams to adopt agentic AI platforms safely while maintaining the quality standards expected in professional research environments.

Faster reporting without shortcuts

Automate data preparation, analysis, and reporting while retaining full control over methods and outputs. Days become hours.

AI insights that you can trust

Every analytical step is logged and explainable via the Trust Centre. No black-box outputs – just clear, auditable results built on research best practice.

Scalable and consistent insight delivery

Enable teams of different skill levels to produce consistent, high-quality analysis using shared, auditable workflows without code knowledge.

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This is the best I have seen, truly impressive.. beautifully transparent, the care and attention you’ve taken, is clear to see.

Managing Director, Research Agency

Consultancy and Support

TruStrata is not just a technology provider. Our consultancy team – researchers who have delivered large-scale tracking programmes for major brands and led analytics practices at senior level – supports clients with onboarding, workflow optimisation, interpretation, and quality assurance.

This is particularly valuable for teams adopting AI analytics for the first time or scaling usage across an organisation. Support scales with your needs, from light-touch guidance to embedded partnership.

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A group of market researchers happily discussing TruStrata's data analysis tools for reporting.

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Applied Use Cases

Our gallery showcases real examples of data and AI applied across workflows, reports, and client presentations. Explore how an AI agent for data analysis allows for faster reporting, deeper insight, and confident decision-making across different research contexts.

Brand Tracking
Classifying Verbatims
Discover Themes
Key Term Extraction
Thematic Analysis
Topic Modelling

Dashboard Example Gallery

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Documentation

Alongside consultancy, TruStrata provides documentation and learning resources designed to support adoption and self-service analysis. From getting-started guides to advanced workflows, resources are written in research language and grounded in real use cases.

Codeframe Classification

Getting Started How to classify verbatim responses against your own predefined codeframe using TruVerbatim. Codeframe Classification…

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Theme Extraction

How to discover themes in your verbatim data using TruVerbatim’s AI-powered topic modelling pipeline. Topic Modelling…

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Ready to modernise your reporting with AI-driven analysis and expert support?

Many data visualisation tools and enterprise AI platforms focus on generic analytics, code-heavy workflows, or black-box outputs that are difficult to validate. TruStrata is different. Our data analysis tools for reporting are built specifically for market research – combining AI analytics and automation with transparent, explainable processes that stand up to client scrutiny. By embedding agentic AI within validated research workflows and supporting it with expert consultancy, our market research solutions help teams achieve speed without sacrificing trust, accuracy, or accountability.

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